About Us

We're a company you can trust

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Born from a Mother’s Devotion, Crafted for Your Baby’s Health:

At Naturoluxe, every eco-friendly baby wipe embodies a mother’s love and an unwavering commitment to purity. Founded in 2024, our journey began when our founder, a devoted mom and veteran, grew concerned seeing her son suffer from skin irritation caused by conventional baby wipes. Determined to find a safer, natural solution, she rejected the synthetic plastic fibers and harsh chemicals used by competitors. Inspired by her son, she created Naturoluxe: a mom-founded, veteran-owned, premium brand crafting nontoxic baby wipes with 100% American-sourced plant-based materials, proudly made in America with unmatched care and quality.

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Our Promise: Unrivaled Safety and Freshness

Naturoluxe hypoallergenic, dermatologist-tested baby wipes are meticulously crafted to nurture even the most sensitive skin, delivering gentle care parents can trust. Made with a luxurious 100% plant-based material base—free from plastic fibers and harmful chemicals—our natural baby wipes are infused with organic aloe vera and cucumber extract to cleanse and soothe naturally. To ensure only the freshest, purest wipes, we use an all-natural combination of preservatives, carefully selected to protect your baby’s health without synthetic chemicals like parabens or fragrances. Our biodegradable, eco-friendly baby wipes and recyclable packaging, proudly made in America by our veteran-owned brand, embody our dedication to a healthier planet, safeguarding the world your child will inherit.

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Our Vision: A Legacy of Love and Purity

From a mother’s heart to your home, Naturoluxe redefines baby care with an uncompromising commitment to safety and sustainability. Unlike competitors who rely on petroleum-based plastic fibers or harmful chemicals, we choose 100% plant-based materials that honor your baby’s delicate skin and the environment. Every Naturoluxe nontoxic wipe, crafted by our mom-founded, veteran-owned brand in America, reflects our founder’s promise to her son: to provide the safest, most luxurious, eco-friendly baby wipes possible, made with love and integrity.

Join Our Journey

Experience the Naturoluxe difference, where premium quality meets heartfelt devotion. Choose Naturoluxe for your baby’s health and a brighter, greener future.